Yellow Pages ads
A common startup marketing question relates to Yellow Pages ads: Should I get one? I know some practice management companies tell you not to bother, that you will get patients by referrals. But...
View ArticleThe renter’s dilemma – low price/poor location or high price/great location?
I talked the other day with a new grad who was struggling to figure out where to locate his practice. He is in a large city in the Midwest, and he was looking at two locations: 1. One location is on...
View ArticleNew shoes and ice makers: Features vs. Benefits
When I’m teaching marketing, I talk often about features vs. benefits. This is a really important concept to remember when you’re creating advertising or talking about your practice. If you talk about...
View ArticleWho is the “typical” chiropractic patient?
I was asked that question this week and it took me by surprise. I am so used to thinking about concepts like USP and different types of practices and patients, that I never really thought there was a...
View ArticleYour “BRAND”– it’s more than just a logo
SCORE recently had some tips for new businesses. One tip stated you should “brand” yourself by getting a logo, business cards, and stationery. But your “brand” is a good deal more than your logo. A...
View ArticleAre you on Second Life? Should you be?
Second Life is a virtual reality world in which you (actually your online character or “avatar”) can interact with others, socializing and chatting and building your own world. It is also a place to...
View ArticleRelationships – Your Most Important Marketing Program
Building relationships with patients is a key to a great patient base. Read this Lifehack article on building relationships , which contains the 11 rules for self-promotion.
View ArticleAre Yellow Page ads a waste of time?
You know what I’m going to say … “It depends.” Here is what I told a young DC recently: I don’t agree that yellow pages ads are a waste of time. I know a couple of chiropractors who get a respectable...
View ArticleWhat do you think of this chiropractic practice website?
This is an unusual website for a chiropractic practice. It has been running for several years, and I used to use it as an example of what NOT to do in a website, because it took several clicks to get...
View ArticleHow do I set up my practice website?
A readaer asked me about this one a few days ago. Here is how I responded: Setting up a website is definitely a good idea; having a site is becoming more and more the preferred way to attract...
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